黑莓风暴如何成为风暴

一直有很多混乱的名字被称为新的黑莓风暴。在开发过程中，它被称为两个代号，风暴和雷电。这就导致了商机 ，有两个单独的实际产品，风暴，基于CDMA技术，为Verizon公司 ，而GSM运营商迅雷在世界其他地区。现在我们知道，只有一个手机，它是一个双模式的CDMA / GSM的3G手机为Verizon和沃达丰公司所有。

Research In Motion公司联合首席执行官Mike Lazaridis在有一天的谈话中混乱背后的真相。 当RIM公司开始开发触摸屏黑莓，它使用了代号风暴。 但是，当公司开始讨论与Verizon无线，运营商高管爱偏偏爱上了现有的概念，但该名称已经开始推动营销观念：“风暴带动全世界。”

然而RIM公司，有一个坚定的政策在以往任何时候都用发展的代号作为实际的产品。 因此，改变了代号为迅雷，使Verizon和沃达丰公司能够享有营销乐趣。

How the BlackBerry Storm Became the Storm
Posted by: Stephen Wildstrom on October 07
There’s been a lot of confusion about the name of the new BlackBerry Storm. During development, it was known by the two code names, Storm and Thunder. This led to speculation that there were actually two separate products, the Storm, based on CDMA technology, for Verizon, and the GSM Thunder for carriers in the rest of the world. Now we know that there is only one handset and it is a dual-mode CDMA/GSM 3G phone for Verizon and Vodafone.Research In Motion co-CEO Mike Lazaridis gave the mundane truth behind the confusion in a conversation the other day. When RIM began developing a touchscreen BlackBerry, it used the code name Storm. But when the company began discussing it with Verizon Wireless, the carriers executives fell in love now only with the concept but the name and started spinning marketing concepts about “taking the world by Storm.”RIM, however, has a firm policy against ever using development code names for actual products. So it changed the code name to Thunder so that Verizon and Vodafone could have their marketing fun.